An attractive website is a great way to draw in new customers, but if it's not also easy to navigate and shop, then your hard work will be wasted. Here are some tips on how to make sure your site is shopper-friendly:
Make it easy to navigate
If a shopper can't find what they want on your website, they will leave. This is why it's so important to make sure that your site is streamlined and easy to navigate. One way to do this is by using a site map (or "navigation"). A site map is simply an organizational tool that shows how all of the pages on your website are related to one another, as well as any sub-pages or pages off-site that you want people to find through links in the main navigation menu.
Another way is through clear and concise headings throughout each page—this helps shoppers understand where they are within an article and allows them more options for moving forward with what they're reading or doing online. Finally, make sure the navigation at the bottom of every page has consistent links back up top; if not, then shoppers might get confused when trying to return back home after navigating deeper into your content!
Also remember: while having many links on a single page may seem like it would be helpful because there are more options available at once (which might prompt someone into purchasing), too many cross-links can be overwhelming for customers who don't know what each link leads them towards yet."
Advertise your financing options
At least 56 percent of shoppers say they would be more likely to complete an online purchase if they were given a variety of payment options.
Additionally, 30% of equipment buyers say they would have walked away empty-handed without financing. And 83% of buyers say knowing their financing options helps them make buying decisions. And yet, most equipment sellers still treat financing like a payment processor. Set yourself apart and put customers at ease by talking about financing early and often.
Including information about financing throughout your website gives potential buyers the confidence to start seriously shopping. If removes the affordability hurdle. And customers who know that they’re approved, spend an average of 30% more on equipment. They aren’t just buying the cheapest equipment they can get away with. They’re buying the right equipment for their needs. Which also leads to happier customers.
At Clicklease, we provide sellers with all the tools they need to talk about financing at any point in the sales conversation, from social media to Point of Sale. Check out our Marketing Toolkit to see all the resources we have available for sellers. We offer banner ads to show the affordability and flexibility of Clicklease financing that can fit anywhere on your website. We also offer customer payment buttons that can be installed on each product page, so customers can think about “payments as low as” instead of the total cash price.
Make sure your website is smartphone friendly
Make sure your website is smartphone friendly. In a study conducted by Responsive Web Design, it was found that 71% of mobile users will not revisit a site that isn’t easy-to-use on their phones. If your target audience spends more time on their smartphones than they do at their computers, you need to make sure your website is responsive and optimized for mobile use.
To ensure this, you can either create a separate mobile version of your site using a WYSIWYG editor like WordPress or Squarespace (this can be an additional cost) or use the free Google Mobile Friendly Test tool. The latter will automatically check if your page loads properly from any device and tell you how many errors are present so that you can fix them in order for shoppers to find what they're looking for quickly and easily!
Make sure product listings and specifications are updated.
You should make sure your product listings and specifications are up to date at all times. If you add new products, update their information as soon as possible. Also, if you make any changes to a product’s information, make sure that it gets reflected in all of the places where that information appears on your website (like search results pages).
Make sure contact information is available and/or easy to find.
Contact information is critical. Make sure it’s easy to find, up-to-date, accurate and consistent across all of your marketing materials.
Keeping your website attractive, up-to-date, and easy to use is critical.
You’ve built a beautiful website.
Now you need to keep it that way.
Keeping your website attractive, up-to-date, and easy to use is critical for attracting shoppers and keeping them coming back. It also helps ensure that you don’t lose them to competitors who might be offering similar products at lower prices or better deals. So how do you make sure these things happen?
The Main Take-away:
Remember that you need to think like a shopper as much as a business owner.
