Email marketing is one of the best ways for small businesses to reach customers, gather leads and build relationships with them. In fact, an email campaign can be more effective than any other digital marketing strategy.
Email is a channel that allows marketers to connect with their audience directly and deliver personalized messages that resonate with their audience. But even though it has been around for decades now, email marketing still remains a highly effective tool for reaching customers and driving sales.
As a small business owner or marketer managing your own email campaigns can be difficult but luckily there are many tools available which will help you save time and effort when it comes to creating your emails.
HubSpot
HubSpot is one of the most well-known email marketing tools out there, and with good reason. It's a powerful tool that can help you create and send highly effective emails to your customers.
If you're just getting started with email marketing, HubSpot is a great option. Their free plan lets you send an unlimited number of emails and has plenty of features to help you get started. However, if you want more advanced features, such as custom landing pages or A/B testing, then it's worth paying for their paid plans.
The thing that makes HubSpot stand out from other email service providers (ESPs) is the integrations they offer with Google Analytics. You can use this data to track the effectiveness of your emails so that your campaigns are always improving over time.
MailChimp
MailChimp is one of the most popular email marketing tools out there. It’s free to use, and its user interface is easy to understand and operate. It might be especially great for beginners or small businesses that are just getting started with email marketing.
You can create newsletters, manage subscribers, and see detailed analytics about your campaigns in MailChimp. You can also integrate other services with MailChimp as well (such as Facebook Ads) to make it easier for you to reach new customers through more than just email newsletters.
ConvertKit
ConvertKit is a great tool for small businesses looking to grow their email list and create better relationships with customers. It's easy to use and offers tons of features, plus it's one of the most affordable options out there.
ConvertKit is a great option for beginners, but it has everything you need to scale your business. With this tool, you can easily import past subscribers who aren't on ConvertKit yet; set up email automations (like welcome emails or exit surveys); send beautiful newsletters; track conversions; and much more.
Drip
Drip is a great email marketing tool for small businesses. It has a simple interface that makes it easy to use and understand, even for beginners. Drip also offers good customer service, so you can get help with any questions or problems you may have along the way.
Drip has several features that make it stand out from other services in its class:
Automated emails—You can send automated emails based on your subscriber’s actions within your website, like when they sign up or buy something from your store. This helps you stay in touch with customers without having to manually send out an email every time someone interacts with one of these events on your site (and saves time).
The ability to track your emails—Drip has a built-in analytics tool that helps you keep track of the performance of your emails. This way, you can see which ones are working best for your business and how many clicks each one gets.
You can also set up email sequences, which are a series of emails that will be automatically sent to your subscribers based on the actions they take. For example, if someone signs up for your list, they’ll get an introductory email right away; then once they click through to your website or make their first purchase, you could send them a follow-up email thanking them for their business or offering another discount or promotion.
GetResponse
GetResponse is a great tool for small businesses. It has a free plan and its other plans are very affordable. If you're looking for an email marketing solution on a budget but don't want to sacrifice quality, GetResponse may be your best bet.
With GetResponse, you get access to a range of features that include:
- Email automation (i.e., scheduled emails)
- Lead scoring and segmentation
- Responsive design templates
Conclusion
No matter what tool you choose, our email templates are easy to plug in, so you can talk to customers about the benefits of Clicklease leasing. Reach customers where they are and put your equipment within reach by making affordability the least of their concerns.
