Email marketing is a great way to reach your audience and build relationships. However, it can be hard to figure out where to start. Fortunately, we've compiled a list of 5 tips that will help you master email marketing in no time!
Subscriptions are essential for email marketing. That’s how you grow a list to send to. Sending to someone who hasn’t subscribed or “opted in” can get you blacklisted from your email provider. In some countries, you can even get fined! Here are some subscriber best practices:
- Make it easy for people to subscribe.
- Use an email address that's easy to remember and spell, so your subscribers can find you later on.
- Use a call-to-action button that stands out from the rest of your website's content (but not too much).
- Be sure to have an unsubscribe link at the bottom of each email you send, in case someone accidentally signed up or changed their mind after they clicked through one of those links on another site.
Test different subject lines, copy and calls to action. Subject lines are the first thing recipients see, so they’re crucial to getting your email opened. Your unique value proposition should be reflected in the copy of your emails, as well as in the calls to action you use. For instance, if you sell a product that helps small businesses succeed online, an email with a subject line like “How to get more customers online” would be more effective than one titled “Making money online: How we did it!”
Test different email templates. Try testing an HTML template against one designed for mobile or desktop viewing (or both at once). You can also test various elements within each template—for example, changing where links are placed on each page or trying out different fonts and colors. The goal is to create an attractive layout that also serves its purpose: directing visitors toward conversion goals such as making them sign up for a mailing list or purchase something from your store.
The most important thing you can do to improve your email marketing campaigns is to track their effectiveness. You've probably heard this before but it's worth repeating: it's not enough to know that you sent out a newsletter or an email blast; you need to know how many people received it and how many people clicked through from each email.
There are several ways you can go about measuring the effectiveness of your emails:
- Google Analytics allows you to track clicks and opens on specific links within emails, which is especially helpful if you're using embedded YouTube videos or other links. It also lets you monitor traffic sources and use this data to optimize future campaigns by targeting one segment over another (for example, someone who opened an email but didn't click through might be more likely than others who did open the email).
- If you’re using an email platform like MailChimp or Hubspot, those tools will be able to track more of your key metrics, but make sure you’ve set them up right to get the information you need.
Segmentation allows you to deliver the right message to the right person at the right time. It's one of the most effective ways to increase engagement, conversions and sales.
Segmentation can be based on a number of factors such as location, device, gender, age, interests etc. You could segment based on the types of equipment they were looking at on your site, the size/scope of their business or what they’ve bought from you in the past.
Integrating your email marketing strategy with other channels can help you increase engagement, build brand awareness and prevent churn. For example, if you have an email list of people who subscribe to receive information on new products and features, you could announce those new features across your social media channels or in blog posts on your website. Or if there’s a new app that works well with one of your existing products, it might be worth mentioning this in emails to existing customers.
By integrating these messages into other communications channels such as Facebook ads or banner ads on sites outside of yours – like industry blogs or news sites – you can use them as a way to boost ROI without having to spend more money on advertising costs.
The more ways you can get your audience to see your emails, the better. This means using multiple channels to drive people to your email list—the place where they will receive all of your content, including blogs and social media.
Once they're on the list, keep them engaged by adding value through blog posts, social media posts (that link back to their website), and other forms of digital marketing such as advertising or email campaigns.
The key to effective email marketing is to make it easy for people to interact with your brand. The more you can get your customers engaged with your content, the more likely they are to buy from you. Plus, when people feel like they're getting something valuable from their time spent in your email inbox (such as useful information), they'll be more likely to come back for more!