When you give clients the option to pay for big-ticket items in interest-free installments, you open the door to new possibilities for yourself and yo...
How often have you entered a physical store location, looked around, and then left empty-handed? Imagine how much easier it is to leave an online stor...
To discount or not to discount? When you mismanage promotions or run discounts too frequently, you run the risk of undercutting the perceived value of...
If you aren’t already offering B2B financing or leasing, you should be. For some customers, “cash or card” may be all the payment options they need. B...
The COVID-19 pandemic impacted the global economy, causing many small businesses to close shop. Among those still in operation, many are now scrambled...
The pandemic has made every aspect of life difficult, personally and professionally. In September of 2020, Yelp reported that almost 100,000 U.S. busi...
As an equipment seller, your small business buyers, are not so different from regular consumers in their needs, expectation, and pain-points. In fact,...
Running promotions is a tried-and-true way to boost sales and move more product in the short term, but it’s also an effective strategy for increasing ...
Within the first three months of the COVID-19 pandemic coming to the U.S.—from February to April 2020—the number of active small business owners plumm...